AI Matchmaker

As a design lead freelancer under the Keepod.com brand, I worked on the new version for Heyoosh, focusing mainly on the experience and visual design.

Client

Keepod.com

Industry

Dating apps

Deliverables

Design lead

Year

2022-2023

Background
Background

Project overview

Heyoosh is a dating app that tries to reset the balance of the dating world, from one that is overrun by manipulation, cheap dopamine, and false abundance, to one that is built on real-life experiences and interactions, free of judgment, and fully open and private.

Project overview

Heyoosh is a dating app that tries to reset the balance of the dating world, from one that is overrun by manipulation, cheap dopamine, and false abundance, to one that is built on real-life experiences and interactions, free of judgment, and fully open and private.

Project overview

Heyoosh is a dating app that tries to reset the balance of the dating world, from one that is overrun by manipulation, cheap dopamine, and false abundance, to one that is built on real-life experiences and interactions, free of judgment, and fully open and private.

The challenge

Sociologically, the rise of dating apps is to be understood as part of a cultural logic whereby love is no longer primarily organized by social and economic institutions but rather left to the free choice of individuals. Match Group, the owner of Tinder, OkCupid, Hinge, Meetic, Plenty of Fish, OurTime, and a few other dating websites, was the first to acknowledge this on a large scale, and since then acquired, incubated, or created most of the dating apps and websites we know today.


The challenge

Sociologically, the rise of dating apps is to be understood as part of a cultural logic whereby love is no longer primarily organized by social and economic institutions but rather left to the free choice of individuals. Match Group, the owner of Tinder, OkCupid, Hinge, Meetic, Plenty of Fish, OurTime, and a few other dating websites, was the first to acknowledge this on a large scale, and since then acquired, incubated, or created most of the dating apps and websites we know today.


The challenge

Sociologically, the rise of dating apps is to be understood as part of a cultural logic whereby love is no longer primarily organized by social and economic institutions but rather left to the free choice of individuals. Match Group, the owner of Tinder, OkCupid, Hinge, Meetic, Plenty of Fish, OurTime, and a few other dating websites, was the first to acknowledge this on a large scale, and since then acquired, incubated, or created most of the dating apps and websites we know today.


Deep unlearning

A deep process of unlearning had to be done to design a new type of dating and connection experience. We stepped back from the culture those apps created and returned to the basics of human connection. Real-life, personal, slow, focused, and based on mutual interests.

  1. Anonymity — No one should know you are here until you want them to.

  2. Openness, no judgment, no pre-defined rules —We provide the safe ground to connect with others, but we do not determine for you who it will be, why, or how.

  3. Draw from real life —There aren’t 1,000 people waiting to swipe on you in real life. We use individual features and conversation-based matching.

  4. No swiping — Well, obviously.

Deep unlearning

A deep process of unlearning had to be done to design a new type of dating and connection experience. We stepped back from the culture those apps created and returned to the basics of human connection. Real-life, personal, slow, focused, and based on mutual interests.

  1. Anonymity — No one should know you are here until you want them to.

  2. Openness, no judgment, no pre-defined rules —We provide the safe ground to connect with others, but we do not determine for you who it will be, why, or how.

  3. Draw from real life —There aren’t 1,000 people waiting to swipe on you in real life. We use individual features and conversation-based matching.

  4. No swiping — Well, obviously.

Deep unlearning

A deep process of unlearning had to be done to design a new type of dating and connection experience. We stepped back from the culture those apps created and returned to the basics of human connection. Real-life, personal, slow, focused, and based on mutual interests.

  1. Anonymity — No one should know you are here until you want them to.

  2. Openness, no judgment, no pre-defined rules —We provide the safe ground to connect with others, but we do not determine for you who it will be, why, or how.

  3. Draw from real life —There aren’t 1,000 people waiting to swipe on you in real life. We use individual features and conversation-based matching.

  4. No swiping — Well, obviously.

Your AI matchmaker

A.I.M is an unbiased, trained matchmaker. Tell it what you're looking for, whatever it is. The client will answer questions and provide the information on what they are looking for in another person, packaged around a great first date and match. AIM has a good sense of understanding sub-context and making connections based on the closeness of intentions.

After AIM gathers enough information, it will securely check for other requests made and start making connections. Because no one will ever see what you wrote, you can pour your heart out to AIM. Say exactly what you feel like you want. No match ‘too much’.

Your AI matchmaker

A.I.M is an unbiased, trained matchmaker. Tell it what you're looking for, whatever it is. The client will answer questions and provide the information on what they are looking for in another person, packaged around a great first date and match. AIM has a good sense of understanding sub-context and making connections based on the closeness of intentions.

After AIM gathers enough information, it will securely check for other requests made and start making connections. Because no one will ever see what you wrote, you can pour your heart out to AIM. Say exactly what you feel like you want. No match ‘too much’.

Your AI matchmaker

A.I.M is an unbiased, trained matchmaker. Tell it what you're looking for, whatever it is. The client will answer questions and provide the information on what they are looking for in another person, packaged around a great first date and match. AIM has a good sense of understanding sub-context and making connections based on the closeness of intentions.

After AIM gathers enough information, it will securely check for other requests made and start making connections. Because no one will ever see what you wrote, you can pour your heart out to AIM. Say exactly what you feel like you want. No match ‘too much’.

Other Cases

Other Cases

I'm open to exciting opportunities in design leadership and ai. Ping me for design-coffee or design presentations.

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I'm open to exciting opportunities in design leadership and ai. Ping me for design coffee or design presentations.

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Serg © 2026

I'm open to exciting opportunities in design leadership and ai. Ping me for design-coffee or design presentations.

ככdddכ

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