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In 2020, I entered a design challenge with designer Eden Shopen, hosted by Drawerrr. The competition suggested a few design problems to pick from and solve. 53 teams entered the competition, which ended in August. Our submission took first place.

Client

Drawwer.com (formerly Productdesigntips.com)

Industry

Product Design

Deliverables

Case study submission

Year

2020

Background
Background

About the competition

The evaluation of the challenge was done considering 3 main factors

  • Quality of work. How well a Case study is done. The design process and problem-solving approach overall.

  • Potential impact. How well the solution solves the problem that the designer has picked. How many people will benefit from it?

  • Real application. How likely are companies to implement the proposed solution? Difficulty and business objectives.

About the competition

The evaluation of the challenge was done considering 3 main factors

  • Quality of work. How well a Case study is done. The design process and problem-solving approach overall.

  • Potential impact. How well the solution solves the problem that the designer has picked. How many people will benefit from it?

  • Real application. How likely are companies to implement the proposed solution? Difficulty and business objectives.

About the competition

The evaluation of the challenge was done considering 3 main factors

  • Quality of work. How well a Case study is done. The design process and problem-solving approach overall.

  • Potential impact. How well the solution solves the problem that the designer has picked. How many people will benefit from it?

  • Real application. How likely are companies to implement the proposed solution? Difficulty and business objectives.

Words from the judges

β€œThis is amazing! Did you try to reach someone (like product managers or product designers) from Nike or companies that might benefit from it, to present your concept? Or maybe team up with developers and make the real app. Your case has fairly good chances for real application.”


  • Bogdan Lev, Founder of Productdesign.tips.


β€œGood idea, great execution, and well-detailed benefits to the 3 parties considered: user, employer, and Nike.”


  • Vitorio Benedetti, Product Design Manager at Facebook

Words from the judges

β€œThis is amazing! Did you try to reach someone (like product managers or product designers) from Nike or companies that might benefit from it, to present your concept? Or maybe team up with developers and make the real app. Your case has fairly good chances for real application.”


  • Bogdan Lev, Founder of Productdesign.tips.


β€œGood idea, great execution, and well-detailed benefits to the 3 parties considered: user, employer, and Nike.”


  • Vitorio Benedetti, Product Design Manager at Facebook

Words from the judges

β€œThis is amazing! Did you try to reach someone (like product managers or product designers) from Nike or companies that might benefit from it, to present your concept? Or maybe team up with developers and make the real app. Your case has fairly good chances for real application.”


  • Bogdan Lev, Founder of Productdesign.tips.


β€œGood idea, great execution, and well-detailed benefits to the 3 parties considered: user, employer, and Nike.”


  • Vitorio Benedetti, Product Design Manager at Facebook

Full case study available

Full case study available

Full case study available

Other Cases

Other Cases

I'm open to exciting opportunities in design leadership and ai. Ping me for design-coffee or design presentations.

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I'm open to exciting opportunities in design leadership and ai. Ping me for design coffee or design presentations.

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Serg Β© 2026

I'm open to exciting opportunities in design leadership and ai. Ping me for design-coffee or design presentations.

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